Description and Analysis of Factors That Generate Acceptance of Leadership within Selling Centers

销售中心内产生领导接受度的因素描述与分析

政治经济学

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1075
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作      者
出版时间
2024年03月25日
装      帧
平装
ISBN
9783658441432
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页      码
261
语      种
英文
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库存 30 本
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图书简介
Sales processes in the business customer segment are increasingly taking place on a multi-person level. In order to ensure that technical experts and decision-makers can be adequately deployed in the selling center, sales associates usually carry out leadership tasks. The leadership of the selling center participants plays a crucial role when it comes to acting in a coordinated and professional manner towards the customer. However, this presupposes that a sales associate is accepted in the leadership role by all participants involved. This book examines the factors that generate acceptance of leadership within selling centers in order to enable and positively influence the cooperation of the selling center team.
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