Impact of Digital Transformation on the Development of New Business Models and Consumer Experience(Advances in Business Strategy and Competitive Advantage (2327-3429))

数字化转型对新商业模式和消费者体验发展的影响

政治经济学

原   价:
2018.75
售   价:
1615.00
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平台大促 低至8折优惠
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出  版 社
出版时间
2022年02月25日
装      帧
精装
ISBN
9781799891796
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页      码
300
语      种
英文
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库存 50 本
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图书简介
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined.Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
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