Using Focus Groups:Theory, Methodology, Practice

使用焦点小组: 理论,方法论,实践

社会学史

原   价:
422.5
售   价:
338.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
出  版 社
出版时间
2020年10月12日
装      帧
平装
ISBN
9781526445612
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页      码
368
语      种
英文
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库存 30 本
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图书简介
Drawing on the authors’ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ’expert advice’ and ’concepts and theories’ boxes, as well as and end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.
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