Inside Book Publishing

深度解析图书出版

新闻学与传播学

原   价:
624.00
售   价:
468.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2014年07月01日
装      帧
平装
ISBN
9780415537179
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页      码
376
开      本
246x174mm
语      种
英文
版      次
5th ed.
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图书简介
Inside Book Publishing is the classic introduction to the book publishing industry and has established itself as the bestselling textbook, and a manual for the profession for over two decades. The fifth edition has been updated to respond to the rapid changes in the market place and contemporary technology. The book explores new tensions and trends, including the rapid growth of eBook self-publishing and purchasing and the breaking down of conventional models in the supply chain It also provides overviews of the main aspects of the publishing process, including commissioning, product development, production, marketing, sales and distribution.
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