Entrepreneurship, Innovation and Technology

创业、创新、科技:核心模型与工具指南 第2版

政治经济学

原   价:
730.00
售   价:
547.00
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平台大促 低至8折优惠
发货周期:国外库房发货,通常付款后3-5周到货!
出  版 社
出版时间
2023年08月08日
装      帧
精装
ISBN
9781032376684
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页      码
160
开      本
216 x 138 mm (5.5 x 8.5)
语      种
英文
版      次
2
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库存 30 本
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图书简介
The combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business.Entrepreneurship, Innovation, and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things, and blockchain. Finally, the book describes and analyzes how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy. This book will prove to be a vital text for any student, specialist, or practitioner looking to succeed in the field.
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