Consumer Science and Strategic Marketing:Case Studies in the Wine Industry(Woodhead Publishing Series in Consumer Science and Strategic Marketing)

消费科学与战略营销:葡萄酒行业案例研究

工业经济学

原   价:
1537.5
售   价:
1230.00
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平台大促 低至8折优惠
发货周期:预计4-6周发货
作      者
出  版 社
出版时间
2018年12月01日
装      帧
平装
ISBN
9780081009444
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页      码
400
语      种
英文
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图书简介
Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research.
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