Services Marketing:People, Technology, Strategy 商业经济学
Intelligent Automation: Welcome to the World of Hyperautomation: Learn How to Harness Artificial Intelligence to Boost Business 政治经济学
Understanding the Role of Business Analytics: Some Applications 政治经济学
Understanding the Role of Business Analytics:Some Applications 工业经济学
WINNING IN SERVICE MARKETS:SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY 商业经济学
SERVICES MARKETING:PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION) 商业经济学
Understanding Service Consumers 商业经济学
Service Marketing Communications 商业经济学
Crafting the Service Environment 政治经济学
Designing Customer Service Processes 政治经济学
Managing People for Service Advantage 劳动经济学
Positioning Services in Competitive Markets 商业经济学
Developing Service Products and Brands 政治经济学
Pricing Services and Revenue Management 政治经济学
Service Quality and Productivity Management 政治经济学
Managing Customer Relationships and Building Loyalty 政治经济学
Balancing Capacity and Demand in Service Operations 政治经济学
Designing Complaint Handling and Service Recovery Strategies 政治经济学
Building a World Class Service Organization (Assessment Tool) 政治经济学