The Theory and Practice of Corporate Communication:A Competing Values Perspective

政治经济学

原   价:
1221.00
售   价:
977.00
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平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2007年10月04日
装      帧
平装
ISBN
9781412950350
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页      码
304
开      本
25.1 x 18.1 x 1.1 cm
语      种
英文
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图书简介
"""It provides an integrated an broad perspective for addressing the diversity of corporate communications as a field of study and a community of practice. As an organizing scheme it helps capture the richness, complexity and interdependence of communication theories."-BUSINESS INDIA""Professor Belasen’s integration of theoretical insights with practical experience distinguishes this book from any other on the subject. The value to students is that it will enable them to think about corporate communication in a sophisticated an
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