Qualitative Marketing Research:A Cultural Approach(Introducing Qualitative Methods series)

定性营销研究:文化方法

政治经济学

原   价:
1510.00
售   价:
1208.00
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平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2006年05月11日
装      帧
精装
ISBN
9781412903806
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页      码
240
语      种
英文
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库存 30 本
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图书简介
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. 978141290381300366Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Re
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