The SAGE Handbook of Advertising

广告手册

商业经济学

原   价:
1526.00
售   价:
1221.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2007年10月24日
装      帧
精装
ISBN
9781412918862
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页      码
512
开      本
25.1 x 17.8 x 3.3 cm
语      种
英文
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图书简介
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA.
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