Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

博物馆和文化遗产机构市场营销与公共关系

博物馆学

售   价:
515.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2011年06月02日
装      帧
平装
ISBN
9780415610469
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页      码
384
开      本
246x174mm
语      种
英文
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库存 8 本
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图书简介
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future.
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Harvard Library
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