The Marketing Matrix:How the Corporation Gets Its Power – And How We Can Reclaim It

市场营销矩阵:公司如何获得力量

商业经济学

售   价:
581.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2012年10月03日
装      帧
平装
ISBN
9780415678629
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页      码
224
开      本
234x156mm
语      种
英文
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图书简介
In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing levels of consumption, but also cause great social, economic and environmental problems. An accessible book which will be of interest across the social sciences and in particular for those marketing students who’d prefer a critical perspective to the standard ritualization of their discipline.
馆藏图书馆
Harvard Library
Yale University Library
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