In the context of dynamic media industries and markets worldwide, the aim of this handbook is to provide an overview of media economics research and practice today and in the near future. Highlighting emerging areas with growing relevance for research and teaching, the handbook provides direction to scholars and graduate students and encourages them in their future research and teaching activities. This handbook will stand out against other handbooks in the field, as it will go beyond existing works that focus mainly on theoretical conceptualizations. It will present media economics as an international science covering research and teaching in the context of the dynamic realities of the media industries and markets. It will highlight how media economics has changed and if and how existing methods and theories apply to emerging media industries and markets it will bring together new explorations in the field. Unlike most books in this area, it will highlight the diversity of research perspectives and discuss media economic development at market, industry and firm levels while avoiding outdated structures based on media sub-sectors or geography. The firm-level perspective is presented as an integral element of media economics, as it provides insights into how the industry dynamics impacts decision-making in firms, which then, by extension, also influences changes in industries and markets. Besides applying the market, industry and firm perspectives, this volume also addresses the societal value generated by media markets, industries, and firms. Since media economics is an open and dynamic academic discipline, the volume presents contributions and scholarly works at the crossroads of economics, management, political economy and production studies. The editors of this handbook believe that, in the context of the complex realities in media industries and markets, the proponents of media economics need to engage in a broader interdisciplina

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