Case Based Research in Tourism, Travel, Hospitality and Events

Case Based Research in Tourism, Travel, Hospitality and Events

基于案例的旅游、旅行、酒店与活动研究
旅游经济学

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作者

Marianna Sigala Anastasia Yeark Rajka Presbury

出版社

Springer Berlin Heidelberg

出版时间

2021年10月21日

装帧

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ＩＳＢＮ

9789811646706

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页码

420

语种

英文

版次

2021

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This book consolidates contemporary and topical case study based research in tourism, travel, hospitality and events under one cover. Case study based research is well recognised for its ability to develop theories and to support pedagogical aims. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers.The book includes case studies from all over the globe that can help tourism scholars build new theories and advance tourism research and enrich their educational practices. Case studies explain their methodological approach, as well as are accompanied with a teaching note. The latter provides valuable guidelines on how to integrate and use the case studies into instructional practices.

Part I: Introduction.- Chapter 1. Introduction (Marianna Sigala, Anastasia Yeark, Rajka Presbury, Marcela Fang and Karen Smith).- Part II: Experiences.- Chapter 2. ’Art in Servicescape and Experience Design: Learnings from The d’Arenberg Cube, Australia’ (Marianna Sigala).- Chapter 3. A Day in the Life of Guest Experience Stagers: The Saffire Freycinet Experience (Anita Manfreda and Justin King).- Chapter 4. Extraordinary (Memorable) Experiences in Events: The Case of Skylighter Fireworx, Australia (Anastasia Yeark and John Powers).- Chapter 5. Boom then Bust at the George Hotel (Eileen Aitken-Fox).- Chapter 6. High-end Restaurants During COVID-19: The Beginning of a New Fine-dining Era? (Sandra Cherro Osorio, Ana Delevska and Peter Matheis).- Part III: Operations .- Chapter 7. The Power of Words: A Case Study of Service Language in an Australian Five-star Hotel (Madalyn Scerri and Rajka Presbury).- Chapter 8. Hidden Factors: Operations Management Implications for the Hayman Island Resort (Zdenka Gabrielova and Marcela Fang).- Chapter 9. Hotel Revenue Management Strategy – Impacts and Consequences of Changes in Management (Antoine J. Bisson).- Chapter 10. The Expansion of MexHospitality: Exploring the Ethical Implications of Hospitality Outsourcing (Blanca A. Camargo).- Chapter 11. Exploring the Relationship Between Hotel Classification System and Service Quality: A Case Study of the Indian Hotel Industry (Tahir Sufi).- Part IV: Technologies.- Chapter 12. How to Design a Smart Tourism Destination: The Case of Granada (Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández and Ana-Belén Bastidas-Manzano).- Chapter 13. Marketing Suburban Tourism Destinations on Social Media: The Case of the City of Joondalup, Western Australia (Oscar Vorobjovas-Pinta and Violetta Wilk).- Chapter 14. Mandatory System Usage Behaviour: A Case Study in Australian Resorts (Leo Yuk Lun Kwong, Sue Foster and Victoria Peel).- Chapter 15. EHS Hotels: Neuroimaging or Self-reports when Evaluating Tourism Advertising and Websites? (Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández and Ana-Belén Bastidas-Manzano).- Part V: Strategy and Marketing.- Chapter 16. ’KASA Turkey: Solving a Strategy and Sales Issue While Keeping Core Values: An Intrepid Travel Case Study’ (Rachel Dodds and Michael Sadowski).- Chapter 17. Strike While the Iron is Hot: A Case of Market Opportunity for the SCTC (Rajka Presbury and Winne Ho).- Chapter 18. When the Whole is Greater than the Sum of its Parts: Hotel Marketing Consortia as a Winning Strategy (Sofia Almeida, Thanasis Spyriadis, Carlos Costa, José Manuel Simões and Ana Cláudia Campos).- Chapter 19. The Case of the Hogtown Hotel: Asset Management in Hospitality (Gabor Forgacs).- Chapter 20. Learning from Strategic Failures: What Really Happened to AtlasGlobal Airlines? (Tugba Gurcaylilar-Yenidogan and Burcu Kantarcioglu).- Chapter 21. The Role of Strategic Stakeholder Groups in the Air Transport and Tourism Industries (Bing Chan and Sik Kwan Tai).- Part VI: Destinations.- Chapter 22. Sustainable Tourism and Public Opinion: Examining the Language Surrounding the Closure of Uluru to Climbers (Bridget Tombleson and Katharina Wolf).- Chapter 23. Decision-making in Times of Crisis: Bringing Back Binna Burra Post-bushfire (Debbie Cotterell, Sarah Gardiner, Margarida Abreu Novais, Natasha Montesalvo and Ross Westoby).- Chapter 24. Seasonality, Small-scale Sustainable Events, and Local Professionals’ Perceptions: The Case of AlmiraMAN Triathlon Event (Sofia Gkarane and Chris Vassiliadis).- Chapter 25. ‘Little Australia’ Unpacking Cosmopolitanism in Niseko, Japan (Kim Nelson, Rosemary Black and Larissa Bamberry).- Chapter 26. Repositioning Gold Coast: A Place Branding Perspective (Marco Ocke and Allan Platt).- Index.

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