图书简介

1. Introduction to Reflections of Eminent Marketing Scholars 2. How I Got into Branding 3. Bayesian Battles 4. Choosing a Traditional Rather Than Commercial Academic Pathway 5. Reflections on 鈥淕ood Empirical Generalizations鈥?6. Facing Up to Things 7. Reinvention and Inspiration: How I Evolved as a Researcher 8. A Risky Career Decision 9. My Career: Be Where They Ain鈥檛 10. A Late Bloomer鈥檚 Tale 11. Career Reflections: Career Altering Surprises 12. The Road to Application 13. Career Reflections 14. The Entrepreneurial Academic Career: From Tactics to Strategy 15. Reflections 16. Reflections 17. In Praise of Transitions 18. Reflections 19. Journal Reviews: What You Can Do with Them 20. Reflections on an Academic Career 21. Reflections 22. Constant Evolution and Steady Focus 23. Reflections on the Marketing Science Discipline 24. Reflections on a Career as a Marketing Engineer 25. Reflections 26. Academic Careers: A Shift in Focus 27. Reflections 28. Three Career Pivots and a Lifetime of Happiness: Reflections of a Scholar 29. To Young Researchers Developing Their Careers 30. Reflections 31. Reflections of an Accidental Academic: A 50-Year Journey 32. Embrace Serendipity! 33. Reflections 34. Reflections 35. An Incomplete Professional Travelogue of an Accidental Marketing Professor 36. Research Lessons and Principles for Success 37. My Story 38. Stochastic Reflections 39. Reflections 40. Contemplations on Career-Related Dilemmas and Choosing Unconventional Options 41. An Accidental Academic: Reflections on an Exciting Journey 42. Reflections 43. Reflections 44. Reflections 45. Reflections on Over a Half Century of Teaching Marketing 46. Reflections on Lessons Learned 47. Reflections on My Accidental Journey 48. Experimentation, Serendipity, and Strategy in Research Discovery 49. Reflections on an Accidental Career in Marketing 50. Reflections 51. Find the Open Door 52. Reflections 53. Collaboration in Developing the Power of Abstraction 54. Be Thankful for Great Colleagues! 55. Triumph and Pain of a Research Career in Market Dynamics 56. What I Learned from Conducting Research in the Field 57. Reflections 58. Reflections 59. Reflections 60. Reflections 61. Open or Closed? Your Mind, Your Decision!

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