Social Research Methods

图书简介

Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. Whether you are just beginning your research journey or are a seasoned traveller, it helps you: • Decide what you want to achieve with your research • Know what options you have to explore your goals • Navigate the nuances of different research approaches • Understand the decisions of other researchers • Choose what path best suits your project. Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.

Part : Researching Society \ Chapter 1 How and why we study society \ Chapter 2 Methods and methodologies in social science \ Chapter 3 The ethics and politics of research \ Part II Designing Social Research \ Chapter 4 Creating research questions \ Chapter 5 Doing a literature review \ Chapter 6 Choosing a research design \ Chapter 7 Finding sources and data \ Chapter 8 Sampling \ Part III Data Collection and Data Quality \ Chapter 9 Ethnography and participant observation \ Chapter 10 Structured observation \ Chapter 11 Unstructured interviews and focus groups \ Chapter 12 Questionnaires and surveys \ Chapter 13 Documentary sources and qualitative content analysis \ Chapter 14 Quantitative content analysis \ Chapter 15 Collecting qualitative and quantitative data: Comparisons and combinations \ Chapter 16 Data quality, reliability and validity \ Part IV Data Analysis \ Chapter 17 Qualitative data analysis: Coding, categorization and concept development \ Chapter 18 Qualitative data analysis: Typologies, hypotheses and holistic understanding \ Chapter 19 Quantitative data analysis: Indexes and distributions \ Chapter 20 Quantitative data analysis: Relationships between variables \ Chapter 21 Generalizing empirical findings \ Chapter 22 Analyzing qualitative and quantitative data: Comparisons and combinations \ Part V Asking and Answering Questions in Social Science \ Chapter 23 Description, explanation and understanding \ Chapter 24 Time, space and level \ Chapter 25 Relations, networks and structures \ Chapter 26 Big data and computational social science \ Part VI Writing and Presenting Research \ Chapter 27 Working with data visualization \ Chapter 28 Writing about research

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Social Research Methods 社会研究方法：定性、定量和混合方法 新闻理论

Social Research Methods

社会研究方法：定性、定量和混合方法
新闻理论