Thriving businesses and their successful leaders who deliver exceptional results in this ‘Digital Age’ demonstrate the capacity, dexterity, and bravery to evolve old and build new businesses that deliver exceptional customer experiences, drive new and sustainable commercial value and embed socially centred impact. They do this by developing break-through propositions, blending physical and digital channels into harmonious Phygital routes to market, and enable their operations by harnessing digital tools and data. AI technologies, adaptable and agile work practices and extending their value chains through Partnerships and secure, API-led infrastructure are critical enablers. Behind this they epitomize a philosophy of big ambition, redrawing the boundaries and doing good. Undertaking this business building is no mean feat, and requires method, skills and resilience along with favour and foresight. To support businesses and their leaders undertake this journey, The Digital Business Handbook offers a breakdown of how to develop a digital strategy, what it takes and how to execute that strategy, and finally defines the behaviours and values necessary to function and perform as a Digital Business. This is delivered through a corresponding range of ready to use tools and examples, case studies and experience-built lessons that equips the reader to: assess their business and context to develop a correlative digital strategy develop the core competencies of a digital business translate that strategy into operations through the core competencies via transformational roadmap planning define and design a people plan to enable a culture of ‘being digital’ Reading this book empowers a wide audience spanning professionals, entrepreneurs, community leaders and students to understand what digital is, why it has become such a ubiquitous and mainstay bus

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