AI-Based Data Analytics

图书简介

This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include:The role of Explainable AI in improving customer experiences in e-commerce Sentiment analysis of social media Data analytics in business intelligence Federated learning for business intelligence AI-based planning of business management An AI-based business model innovation in new technologies An analysis of social media marketing and online impulse buying behaviour AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book’s second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies.

1 Use of AI in E-CommerceRajeshwari Sissodia, ManMohan Singh Rauthan, and Varun Barthwal 2 Sentiment Analysis of Social-Media with AIAshutosh Ydav and Shilpi Chhabra 3 Unlocking the Power of Explainable AI to Improve Customer Experiences in E-CommerceManzoor Ansari, Syed Arshad Ali, Mansaf Alam, Kiran Chaudhary and Sandeep Rakshit 4 Business IntelligenceKingsley T. Igulu, Friday E. Onuodu, Richa Chaudhary and Palimote Justice 5 Sentiment Analysis of Social Media -Bibliometric AnalysisMeera Mehta and Shivani Arora 6 Exploring Hugging Face Transformer Library Impact on Sentimental Analysis: A Case Study Aashita Chhabra, Kiran Chaudhary and Mansaf Alam 7 Data Analytics in Business IntelligenceKingsley Igulu, Ebenezer Osuigbo and Thipendra P Singh 8 Federated Learning for Business Intelligence: Predictive Maintenance in Industry 4.0Syed Arshad Ali, Manzoor Ansari, Mansaf Alam, and Sandip Rakshit 9 Role of IoT in Smart Cities: Proliferation and ChallengesAnupam Singh and Nitin Arora 10 AI-based Planning of Business Management Lakshay Agarwal , Naman Jain, Niharika Singh , and Saurabh Kumar 11 AI-based Business Model Innovation in New TechnologiesNiharika Singh, Charu Gupta, and Prerana Chahal 12 Cloud Computing: Storage Management, Security, and PrivacyTaran Singh Bharati 13 Social Media Marketing and Online Impulse Buying Behaviour: An Analysis through Website Quality as ModeratorManoj Bansal, Dr. Satinder Kumar, and Ary Soro Utami

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AI-Based Data Analytics 基于人工智能的数据分析：工商管理应用 计算机科学技术基础学科

AI-Based Data Analytics

基于人工智能的数据分析：工商管理应用
计算机科学技术基础学科