Cultural Entrepreneurship

文化创业:新的社会趋势

管理经济学

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作      者
出  版 社
出版时间
2023年07月20日
装      帧
平装
ISBN
9789811927737
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页      码
175
开      本
9.21 x 6.14 x 0.41
语      种
英文
版      次
1
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图书简介
Cultural entrepreneurship uses culture as a way to understand innovative business ventures. Culture in this edited book involves the beliefs and values associated with certain forms of behaviour. This means the way individuals are involved in business ventures is based on their cultural ideas. This edited book focuses on how cultural entrepreneurship is an important way to understand how cultural products and services such as art, food, music and literature influence the development of business ventures. Thereby highlighting the interesting and unique way cultural ideas are embedded in entrepreneurial activities.
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