Too often, founders end up with too little to show for the companies to which theyve dedicated themselves. The multiple rounds of equity investment needed to give them time to become viable in the marketplace leaves them with ownership stakes diluted to the point where they own just a small fraction of the business they started. Knowing the various financing options, including the use of debt rather than equity, particularly in later-stage financing, is as much a business imperative for success as having the next great product, service, or idea.  The tone of the book, which will be written in the first person, will be informal but authoritative. While it will draw extensively from Davids experience, this book will not be primarily autobiographical. Readers will identify with David through his status as a Silicon Valley insider who came from the outside--someone who has successfully forged a different path from that of his peers. In addition, the book will include interviews with people from all facets of the Silicon Valley ecosystem--entrepreneurs, venture capitalists, board members, investors, bankers--and will capture the full range of experiences--merger and acquisition, incubation, failure and growth--to give a well-rounded perspective. This book will close a critical knowledge gap that will directly impact the potential of any founder/entrepreneur whose business relies on the raising of capital. Additionally, the knowledge gained from this book should help founders/entrepreneurs retain more control over their companies and their vision, resulting in greater likelihood of that vision being achieved. 

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