People are not naturally equipped to invest and trade securities to their advantage. If you’ve sold an investment at the wrong time, held a stock thinking that it would rebound, or regretted an investment decision in hindsight, you’re in good company. Costly mistakes, however, are often due to natural shortcuts we use to process information quickly. The resulting errors are often avoidable when you adopt the critical habits offered in this book. By focusing on your personal economic principles and limiting the harmful effects of biased choices, you can reduce financial stress and grow wealth with more reliably.  Unbiased Investor first walks readers through what can go wrong with financial decisions based on three main processes: 1) how we rely on decision-making shortcuts to understand the world around us 2) how we try to control risk at the worst moments 3) how we want to be right. The following chapters ask readers to consider their most critical financial goals, personal preferences, and skills in reaching those objectives then outlines how to adopt strategic habits to avoid bias in everyday financial choices. The book concludes with an overview of the deeper issues (including when to rely on expert advice and when not to, the perils of portfolio abandonment, and much more) and presents stories illustrating money’s influence on happiness by considering how much money is enough and ties these themes back to the reader’s personal economic principles.

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