Business Research Methodology:Research Process and Methods（Classroom Companion: Business）
商业研究方法论：研究过程与方法
政治经济学售 价：
￥
1062.00
发货周期：预计8-10周发货
出版时间
2021年09月16日
装 帧
精装
页 码
475
语 种
英文
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图书简介
This book iTroduces TudeTsTo major research processes and mThods used in business research.The research process includes all Teps inThe research projeT beginning fromThe problem formulTion,Through research design, proposal, conduTingThe research, deriving conclusions, wrTing research repoT, and preparing and making preseTTion.The major research mThods include risk assessmeT, TTiTics, sampling, hypThesisTeTing, surveys, and comparTive analysis. T helps TudeTs develop solid knowledge and praTical skills sufficieT for conduTing a research projeT from Ts inTiTion,Through complTion, and delivery.The aThor provides muTiple examples as well asThe queTions and problems for selfTeTing and self-evaluTion in each chaTer.The book is TruTuredTo provide a smoTh flow of underTanding and learningThe mTerial alongThe learning curve and is concise enoughTo fT a one-semeTer course.
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