图书简介

Preface \\ Acknowledgments \\ About the Author \\ PART 1: INTRODUCTION \\ Chapter 1 Audiences and Audience-Centered Writing in Public Policy \\ What Is Audience-Centered Writing? \\ Who Is the Audience in Policy Settings? \\ The Different Audiences in Policy Settings \\ What Do These Policy Audiences Need to Know? \\ Learning the Skills of Audience-Centered Writing \\ Checklist \\ Exercises \\ Bibliography \\ PART 2: THE SKILLS OF POLICY WRITING \\ Chapter 2 Generating and Organizing Your Argument \\ Example: The Problem of Sharing Economy Businesses \\ Writing Is Thinking, Then Communicating \\ The Process of Creating a First Draft \\ Gather Evidence for Your Argument \\ Documents \\ People \\ Revise Your Draft \\ Conclusion \\ Checklist \\ Exercises \\ Bibliography \\ Chapter 3 Improving Your Writing: Sentences and Words \\ How to Identify and Create Good Sentences \\ Principle 1: Characters Make Good Subjects \\ Principle 2: Actions Make Good Verbs \\ Principle 3: Choose Words Wisely \\ Conclusion \\ Checklist \\ Exercises \\ Answer Key \\ Bibliography \\ Chapter 4 Writing Well: Paragraphs and Sections \\ Cohesion: Do My Sentences Connect Together? \\ Coherence: Does My Paragraph Make Sense as a Whole? \\ Editing at a Global Level: Making the Document Make Sense as a Whole \\ Conclusion \\ Checklist \\ Exercises \\ Bibliography \\ Chapter 5 Visually Communicating: On Creating and Writing About Tables \\ Principles for Designing Visuals \\ Tables \\ Writing About a Table \\ Conclusion \\ Checklist \\ Tables Checklist \\ Exercises \\ Bibliography \\ Chapter 6 Visually Communicating: On Creating and Writing About Graphs and Other Figures \\ Elements of a Successful Figure \\ Graphs \\ Figures \\ Conclusion \\ Exercises \\ Bibliography \\ Chapter 7 Pulling It All Together: Creating Professional-Quality Work \\ Polishing Your Document \\ Writing Ethically: The Responsibilities of Policy Writing \\ Conclusion \\ Checklist \\ Exercises \\ Bibliography \\ PART 3: POLICY GENRES AND THEIR PURPOSES \\ Chapter 8 The Issue Brief \\ Distinctive Aspects of Issue Briefs \\ Example Issue Briefs \\ Conclusion \\ Checklist \\ Exercises \\ Bibliography \\ Chapter 9 Policy History \\ Distinctive Aspects of Policy Histories \\ How to Organize a Policy History \\ Example Policy Histories \\ Conclusion \\ Checklist \\ Exercises \\ Bibliography \\ Chapter 10 The Decision Memo \\ Distinctive Aspects of Decision Memos \\ Example Decision Memos \\ Conclusion \\ Checklist \\ Exercises \\ Bibliography \\ Chapter 11 Op-Eds \\ Distinctive Aspects of Op-Eds \\ Example Op-Eds \\ Conclusion: Writing (and Publishing!) Your Own Op-Ed \\ Checklist \\ Exercises \\ Bibliography \\ Chapter 12 Legislative Testimony and Public Comment: Writing to Persuade the Government \\ Distinctive Aspects of Testimony and Comment \\ Legislative Testimony \\ Public Comment for Regulations \\ Conclusion \\ Checklist \\ Exercises \\ Bibliography \\ Chapter 13 Writing for Nontraditional Formats: Email and Social Media \\ Email \\ Twitter \\ Conclusion \\ Checklist \\ Exercises \\ Bibliography \\ Index

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