Portfolio Building Activities in Social Media:Exercises in Strategic Communication

Portfolio Building Activities in Social Media:Exercises in Strategic Communication

社交媒体中的项目组合构建活动：战略沟通练习
新闻理论

售价：

发货周期：预计5-7周发货

作者

Karen Freberg

出版社

Sage

出版时间

2021年10月08日

装帧

平装

ＩＳＢＮ

9781071828038

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页码

152

开本

254*177mm

语种

英文

版次

2nd ed.

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Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg’s Social Media for Strategic Communication.

PART I. FOUNDATION FOR CREATING A STRATEGIC MINDSET \\ CHAPTER 1. Introduction to Social Media: An Art and Science \\ Creative Exercise and Self-Awareness Assignments \\ CHAPTER 2. Ethical and Legal Fundamentals of Social Media \\ Individual Assignments \\ Group Projects \\ Workshops/Consulting \\ CHAPTER 3. Personal and Professional Branding for Social Media \\ Individual Assignments \\ Workshop/Consulting Projects \\ CHAPTER 4. Diversity and Inclusion in Social Media \\ Individual Assignments \\ Group Projects \\ Workshop/Consulting Projects \\ CHAPTER 5. Industry Qualifications and Roles in Social Media \\ Individual Assignments \\ Group Projects \\ CHAPTER 6. Research in Social Media: Listening, Monitoring, and Analysis \\ Individual Assignments \\ Group Projects \\ Workshop/Consulting Project \\ PART II. UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES) \\ CHAPTER 7. Strategic Planning for Social Media \\ Individual Assignments \\ Group Projects \\ CHAPTER 8. Influencer Marketing \\ Individual Assignments \\ Group Assignments \\ Workshop/Consulting Projects \\ CHAPTER 9. Paid Media \\ Individual Assignments \\ Group Assignments \\ Workshop/Consulting Projects \\ CHAPTER 10. Strategic Writing for Social Media \\ Individual Assignments \\ Group Assignments \\ Workshop/Consulting Projects \\ CHAPTER 11. Audience Segmentation and Analysis \\ Individual Assignments \\ Group Assignments \\ Workshop/Consulting Projects \\ CHAPTER 12. Creating, Managing, and Curating Content: Strategies, Tactics, and Key Messages \\ Individual Assignments \\ Group Projects \\ Workshops/Consulting Projects \\ CHAPTER 13. Measurement, Evaluation, Budget, and Calendar Considerations for Social Media \\ Individual Assignments \\ Group Projects \\ Workshop/Consulting Projects \\ PART III. APPLICATION AND FUTURE CONSIDERATIONS \\ CHAPTER 14. How Social Media Is Applied: Exploring Different Specializations + Case Studies I \\ Individual Assignments \\ Group Projects \\ Workshop/Consulting Projects \\ CHAPTER 15. How Social Media Is Applied: Exploring Different Specializations + Case Studies II \\ Individual Assignments \\ Group Projects \\ CHAPTER 16. What Does the Social Media World Have That Is New? \\ Individual Assignments \\ Group Projects \\ Workshop/Consulting Projects

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