图书简介
Introduction to Cognitive Ethnography and Systematic Field Work by G. Mark Schoepfle and Oswald Werner guides readers on the fundamentals of cognitive ethnography. The focus of this qualitative technique is collecting data from interviews. This brief text covers using this method from starting a research project to writing a report.
Preface \\ CHAPTER 1 • Orientation to Ethnography and Cognitive Ethnography \\ Ethnography \\ Material Culture and Cultural Durability \\ Kinds of Ethnography \\ Abductive Reasoning in Cognitive Ethnography \\ How Ethnography Differs From Journalism \\ Everyone Is Biased and Must Cope With the Fact \\ Preparation for an Ethnographer’s Career: Ethnographer as Expert Witness \\ CHAPTER 2 • Planning and Proposing a Research Project \\ The Proposal \\ The Parties Involved: Peer Review and Institutional Review Boards \\ CHAPTER 3 • The Semantic Unity of the Ethnographic Interview \\ The Lexical-Semantic Field Theory and the MTQ Schema \\ Specialized MTQ Interview Techniques \\ CHAPTER 4 • The Natural History of the Ethnographic Interview \\ The Natural History of the Interview \\ Grand-Tour and Mini-Tour Questions About People Through Personal Networks: The Crystalized Structure of a “Snowball Sample” \\ CHAPTER 5 • Ethnographic Analysis With Complex Logical-Semantic Relationships \\ Enhancing MTQ Analyses \\ Analysis of Complex Semantic Relationships \\ Ethnographic Decision Models: Entering Choice Into VAPs \\ Applying Decision Models in Cognitive Ethnography \\ CHAPTER 6 • Language Transcription and Translation \\ Interview Transcription \\ Interview Translation \\ CHAPTER 7 • Observation \\ Proposed Justifications for Sole Reliance on Observation \\ Kinds of Observation \\ The Application of Photography to Interview and Observation \\ Observation and Evidence \\ CHAPTER 8 • Writing the Ethnographic Report \\ Four Major Report-Writing Styles: Descriptive, Analytical, Synthetic, and Case Study \\ When Schema Are Not Available or Have Not Been Generated \\ Organizing the Report \\ A Final Word on Native Coresearchers \\ References
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