Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector(Advances in Marketing, Customer Relationship Management, and E-Services)

服务业*业务的颠覆性创新和新兴技术

商业经济学

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作      者
出  版 社
出版时间
2022年03月11日
装      帧
精装
ISBN
9781799891949
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页      码
300
语      种
英文
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库存 50 本
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图书简介
Today’s customer-oriented operational philosophy has forced organizations to face the challenge of transforming into digital businesses to meet growing customer demand. The reality is that power is shifting from institutions to customers, so it’s up to providers to master both customer experience and digital operational excellence. However, despite this turn toward digitalization, many businesses struggle to manage their technology base strategically.Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector provides an in-depth exploration of options that can assist organizations in developing a consistent and coherent view of various drivers in order to shape their markets and operations as well as how disruptive innovations and emerging technologies can contribute to businesses now and in the future. Covering a wide range of topics such as sustainable transportation and customer service experiences, it is ideal for industry professionals, researchers, academicians, instructors, decision makers, and students.
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