Finalist in the Business Management and Leadership Category of the International Book Awards 2021-------------------------------------------------------------------------------------------------------------------In this new, extensively updated second edition, authors Allyson Stewart-Allen and Lanie Denslow accurately capture the current US business environment and its changes since their best-selling 1st edition published in 2002. You’ll find even more insights into the American business mindset, diversity and regions building on the acclaimed first edition so you can confidently negotiate, communicate and influence in the world’s largest, most profitable and complex marketplace.Alongside their examination of the impact of 5 generations in today’s US workforce, the authors explore the complex issues faced by American bosses including:levels of transparency expected of organizations in how they do business, ranging from ethics of their supply chain, to the treatment of employees via social media, equal pay expectations or the personal views of their executives on environmental, social, governance or political eventsever declining workforce loyalty resulting from perceived job insecurityyounger employees’ quest for visibility, interesting projects and rapid promotionconsumer and customer expectations as standard for extensive personalization and customization of products and servicesAnybody who has ever done business with Americans can testify that there are more differences than similarities between the US business culture and those in the rest of the world. Whether it’s values, etiquette, communication, influencing or negot

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