图书简介
Corporate Social Responsibility (CSR) has become a buzzword in management today. And yet, skepticism often prevails, as CSR is often associated with traditional philanthropic practices enabling companies to greenwash their unethical social and environmental practices. This book offers a fresh view on today’s CSR from both historical and geographical perspectives. Exploring its roots and theoretical developments in the US, the author then focuses on how CSR has spread across the world, first in Europe and later in the developing world. An updated overview of today’s CSR agenda is provided with a focus on four key issues: stakeholder inclusion, employee engagement and social dialogue, human rights and environmental sustainability. With the support of multiple cases and examples taken from various continents and industries, the book adopts a sustainability-driven perspective, based on the belief that the future of CSR lies in the strategic embeddeness of key issues into the company’s value chain. Finally, the book attempts to draw the contours of tomorrow’s CSR by proposing a new terminology reflecting the current evolution of CSR.
Key Features:
oAlternative view from the mainstream Anglo-saxon approach
oComprehensive and prospective on the subject
oDealing with some still rarely discussed topics such a CSR and workers representation or human rights
From Theory to Practices, Moving Toward CSR Embeddedness; The Stakeholder Challenge; Social Dialogue and Policies: A \"Blind Spot\" of CSR; From CSR to Sustainability: Learning from Nature; The CSR Agenda for Tomorrow: Key Issues
Trade Policy 买家须知
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