图书简介
This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.
Part I; 1 Colin Mayer and Bruno Roche: Introduction; 2 Colin Mayer and Bruno Roche: Overview; Part II; 3 Martyn Percy: Bread And Honey: Social Flourishing, Mutuality, and Economics; 4 Jay Jakub: Roots of the Economics Of Mutuality; 5 Catherine Dolan, Bojan Angelov, and Paul Gilbert: The Meaning of Mutuality; 6 Alastair Colin-Jones and Sudhir Rama Murthy: Mutuality and Concepts of Responsible Business; 7 Sylvain Remy, Julie Kolokotsa, Jan Ondrus, Yassine El Ouarzazi, and Nicolas Glady: Purposeful Ecosystem Orchestration; 8 Yassine El Ouarzazi: Ecosystem Orchestration in Practice; 9 Sudhir Rama Murthy and Alastair Colin-Jones: Creating Cross-Sector Partnerships; 10 Francesco Cordaro, Alain Desdoigts, Justus von Geibler, and Claudia Senik: Measuring Non-Financial Forms of Capital; 11 Marcel Fafchamps: Building Social Capital; 12 Claudia Senik: Wellbeing at Work as Human Capital; 13 Richard Barker: Accounting for Natural Capital; 14 Robert Eccles and Francois Laurent: Implementing a Mutual Profit-And-Loss; 15 Robert Eccles and Judith Stroehle: The Impact of Mutual Profit on Business Behaviour; 16 Muhammad Meki, Kate Roll, and Simon Quinn: Mutuality and The Potential of Microequity; 17 Jonathan Michie: The Impact of Mutuality on Ownership; 18 Helen Campbell Pickford: The Influence of Large Investment Funds; 19 Andreas G. F. Hoepner and Qian Li: The Impact of NGO Activism; Part III; 20 Alastair Colin-Jones, Alexandra Berreby, Caroline Sorlin, Hannah Radvan, and Justine Esta Ellis: Bel Group: Harnessing the Power of an Informal Distribution Network; 21 Sudhir Rama Murthy, Mike Barry, and Justine Esta Ellis: Marks and Spencer: A Food Sustainability Scorecard for Suppliers; 22 Yassine El Ouarzazi, Lionel Khalil, Aida Hadzic, Kate Roll, Judith Stroehle, and Vikram Vora: Sabka Dentist: Taking Accessible Dental Care to Scale; 23 Hugh Locke, Atlanta McIlwraith, Lionel Khalil, and Kate Roll: Timberland and the Smallholder Farmers Alliance: Creating a Data-Driven Smallholder Cotton Supply Chain in Haiti; 24 Louise Koch, Stephen Roberts, and Justine Esta Ellis: Dell: The Business Case for a Sustainable Supply Chain; 25 John Khoo, Miriam Turner, and Justine Esta Ellis: Interface Inc.: Turning an Environmental Problem Into a Business Opportunity; 26 Justine Esta Ellis, Alastair Colin-Jones, Jean-Marie Solvay, and Michel Washer: Solvay Chemical: A Tool For Identifying And Planning Sustainable Business Strategies; 27 Helen Campbell Pickford, David Nash, and Justine Esta Ellis: Z Zurich Foundation: Building the Case for Effective Insurance in Flood Prone Areas; 28 Justine Esta Ellis, Alastair Colin-Jones, and Jamie Hartzell: Divine Chocolate: Creating Sustainable Value in the Cocoa Sector Through Mutual Ownership; 29 Justine Esta Ellis, Alastair Colin-Jones, and Ibon Zugasti: Mondragon: Maintaining Resilience Through Cooperative Strategies; 30 Lydia J. Price, Liu Xiaowen, and Ni Jing Hua: JD.com: Using E-Commerce to Alleviate Rural Poverty in China; 31 Taryn Bird, Aida Hadzic, Kate Roll, and Judith Stroehle: Kate Spade New York: Integrating Social Purpose Into Core Business Operations; 32 Ben Jackson and Genevieve Joy: Mahindra Firstchoice: Orchestrating the Used Cars Ecosystem; 33 Ben Jackson and Yassine El Ouarzazi: Novo Nordisk: An Ecosystem Approach to Preventing Diabetes; Part IV; 34 Colin Mayer and Bruno Roche: Conclusion
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