Sports Management as an Emerging Economic Activity:Trends and Best Practices

作为新兴经济活动的体育管理:趋势与最佳实践

体育史

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1774.00
发货周期:外国库房发货,通常付款后3-5周到货
作      者
出版时间
2017年10月18日
装      帧
精装
ISBN
9783319639062
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页      码
350
语      种
英文
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图书简介
This book examines the sports industry as a broad business and economic sector with an enormous influence on regional economic development. Covering topics such as sports economics, financing sports organizations, sustainability management in sports, sports tourism and doping among athletes, this book provides a timely collection of research and best practices in the areas of sports management and policy. Sports activity is a rapidly growing and evolving industry, offering numerous business opportunities--from the manufacturing of sporting equipment and activity at gyms and sports centers to revenue from sporting events and sport tourism. In order for the varied businesses across the sport industry, whether public or private, to be successful, proper management strategies and policies must be in place. This includes the knowledge of the industry, strategic planning, sector analysis, quality management and sustainable (economic and environmental) use of resources. Featuring case examples from several countries, including Spain, Turkey, Uruguay, Portugal, and Italy, this volume provides international perspectives on a wide spectrum of managerial issues across this dynamic industry.
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