Entrepreneurial Finance

管理经济学

售   价:
570.00
发货周期:外国库房发货,通常付款后3-5周到货
作      者
出  版 社
出版时间
2020年03月30日
装      帧
平装
ISBN
9781352009811
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页      码
343
语      种
英文
版      次
2020
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库存 49 本
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图书简介
Financial literacy is the key to small business success, and this ground-breaking textbook teaches students the key skills required by entrepreneurs. It covers every aspect of setting up and establishing a new business, using solid financial principles and based upon real, practical experience. The author’s extensive entrepreneurial background underscores the book whilst his teaching experience provides valuable insight into the needs of students. Drawing on case studies and exercises throughout, the book uses a step-by-step approach which carefully develops the reader’s knowledge of the three key financial statements: Profit & Loss, Balance Sheet and Cash Flow. It explains the different considerations for raising capital: the requirements of banks, business angels, crowdfunding platforms, and venture capitalists, along with details and pitfalls of Term Sheets. Finally, it suggests ways of using accounting data to create a financially intelligent company and ensure profitability. Entrepreneurial Finance is an accessible and engaging introduction, especially suitable for those who find finance topics daunting. Aimed primarily at students on entrepreneurship and business courses, it will also appeal to entrepreneurs who wish to scale their business, as well as managers seeking to consolidate their understanding of finance.
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