图书简介

Process of Customer Interaction in New Service Development (I Alam); The Role of the Customer in the Development Process (B Sandén et al.); Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance (U Mannervik & R Ramirez); Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach (E Gummesson); New Service Development: Learning from and with Customers (B Sandén et al.); Managing Ideas that are Unthinkable in Advance: A Matter of How and Where You Ask (P Kristensson); Learning from Experiments Involving Users in Service Innovation (P R Magnusson); Customer Involvement — Lessons Learned: A Study of Three Customer Involvement Projects at Volvo Cars (F Dahlsten); Service Encounter Analysis Based on Customer Retrospection (P Echeverri); How to Better Learn from Users (H Björkman); Video-Based Methodology: Capturing Real-Time Perceptions of Customer Processes (P Echeverri); Customer-Oriented Service Engineering as a Success Factor — Findings of Case Studies of Customer Integration in the Service Development Process (R Nägele); Service Innovation, User Involvement and Intellectual Property Management (C Hipp & C Herstatt); Customer and Supplier Involvement in New Service Development (F Hull et al.).

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