Building Media Relationships:How to Establish, Maintain, and Develop Long-Term Relationships with the Media

图书简介

Media and public relations is a growing field and programs dedicated to the discipline are offered in several colleges and continuing education programs across the country. Within communications and marketing programs, courses dedicated to media relations are often required to complete the program. In addition, many journalism students also enter the field of media relations upon graduation, and courses can be found in those programs as well.

Part 1: Understanding Media Relations; 1: The Role of Media Relations; 2: Understanding the Media; 3: Chapter 3: Media; Part 2: Developing a Media Relations Program; 4: Conducting Research; 5: Analyze: Problems, Goals, and Strategies; Part 3: Executing a Media Relations Program; 6: Developing a Media Database; 7: Creating a Media Kit; 8: Contacting the Media; 9: Managing Media Interviews; 10: Staging Media Events; 11: Monitoring the Media, Measuring and Evaluating Success; Part 4: Issues Management and Crisis Communications; 12: Defining Your Issues and Creating a Plan; 13: Avoiding/ Preparing for a Crisis and Creating a Plan; 14: Crisis Communication and Management; Appendix A: Media Relations Past and Present; Appendix B: Corporate Case Study: Who Said Being Wealthy was Easy? Defining the Client and the Need for Private Banking in Canada; Resources; Media Organizations and Associations; Websites; Blogs

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Building Media Relationships:How to Establish, Maintain, and Develop Long-Term Relationships with the Media 建立媒体关系：如何建立、保持与发展与媒体的长期关系 新闻理论

Building Media Relationships:How to Establish, Maintain, and Develop Long-Term Relationships with the Media

建立媒体关系：如何建立、保持与发展与媒体的长期关系
新闻理论