图书简介

Foreword by Philip Kotler \\ Preface \\ Acknowledgements \\ Welcome to the New-Age Technology World \\ Introduction \\ A Brief Overview of the New-Age Technologies (NATs) \\ AI: Predicting the Future \\ Robots Are Here to Stay \\ Machine Learning: The Game Changer \\ Drones: Eye in the Sky \\ IoT: The Bedrock to Connect Physical-Virtual \\ Blockchain: Breaking New Grounds \\ Embracing the Digital Frontier \\ Making Meaningful Connections \\ Convergence of NATs and Marketing \\ Understanding Marketing Strategies, Capabilities and Resources of NAT \\ Organization of the Book \\ Marketing with AI \\ Overview \\ Origin, Definition and Components of AI \\ The Rise of the Intelligent Home \\ Personalized Learning \\ Life on Autopilot \\ Current AI Applications in Marketing \\ Understanding Customer Needs to Deploy AI \\ Revisiting Firm Capabilities to Integrate AI \\ Designing Marketing Mix Strategies with AI \\ Driving CE through AI \\ Designing Digital Strategies with AI \\ Future of AI in Marketing \\ Linking AI and Robotics \\ Reliance on Data \\ Seamless Integration of AI with Marketing: The New Marketing Culture \\ Marketing with Robotics \\ Overview \\ Origin, Definition and Classification of Robots \\ Industrial Applications \\ Domestic-oriented Technology \\ Business Applications \\ Current Robotics Applications in Marketing \\ Understanding Customer Needs to Deploy Robotics \\ Revisiting Firm Capabilities to Integrate Robotics \\ Designing Marketing Mix Strategies with Robotics \\ Product \\ Price \\ Place \\ Promotion \\ Driving CE through Robotics \\ Designing Digital Strategies with Robotics \\ Future of Robotics in Marketing \\ Robotics and the Interactive Service Industry \\ Interactive Marketing (Social Robots) \\ Creative Content Curation \\ Marketing with IoT \\ Overview \\ Origin, Definition and Classifications of IoT \\ IoT Implementation at the Individual Level \\ IoT Implementation at the Organization Level \\ IoT Implementation at the Industrial Level \\ IoT Implementation at the National Level \\ Wearables \\ Smart Homes \\ Industrial Automation \\ Current IoT Applications in Marketing \\ Understanding Customer Needs to Deploy IoT \\ Revisiting Firm Capabilities to Integrate IoT \\ Designing Marketing Mix Strategies with IoT \\ Product \\ Price \\ Place \\ Promotion \\ Driving CE through IoT \\ Designing Digital Strategies with IoT \\ Future of IoT in Marketing \\ IoT and Transportation \\ Smart Cities \\ Real-Time Buying Process and Purchasing \\ Marketing with ML \\ Overview \\ Origin, Definition and Components of ML \\ Data for ML \\ Data Mining: Driving to Strategic Business Decisions \\ Data Augmentation for Better Business Insights \\ Types of ML Models \\ Analytics-oriented Technology \\ Link to AI \\ ML Models \\ Supervised Learning \\ Unsupervised Learning \\ Reinforcement Learning \\ Current ML Applications in Marketing \\ Understanding Customer Needs to Deploy ML \\ Revisiting Firm Capabilities to Integrate ML \\ Designing Marketing Mix Strategies with ML \\ Driving CE through ML \\ Designing Digital Strategies with ML \\ Future of ML in Marketing \\ ML and Customer Churn Analytics \\ Demand Forecasting and Management \\ Strategy Development for Customers and Products \\ Marketing using Drones \\ Overview \\ Origin, Definition and Classification of Drones \\ Wing Systems \\ Autonomy \\ Size \\ Energy Source \\ Payload \\ Sensors \\ Military-oriented Technology \\ Consumer Applications \\ Business Applications \\ Disaster Response \\ Current Drone Applications in Marketing \\ Understanding Customer Needs to Deploy Drones \\ Revisiting Firm Capabilities to Integrate Drones \\ Designing Marketing Mix Strategies with Drones \\ Driving CE through Drones \\ Interactivity \\ Delivery \\ Designing Digital Strategies with Drones \\ Future of Drones in Marketing \\ Greater CE \\ Customer Contact Solutions \\ Marketing with Blockchain \\ Overview \\ Origin, Definition and Classifications of Blockchain \\ Decentralized \\ Secure and Immutable \\ Instantaneous \\ Transparent \\ Autonomous \\ Security-oriented Technology \\ Link to AI and ML \\ AI/ML Improving Blockchain’s Effectiveness \\ Blockchain Improving AI/ML’s Effectiveness \\ Real-World Uses \\ Digital Voting \\ Ridesharing \\ Food Safety \\ Current Blockchain Applications in Marketing \\ Understanding Customer Needs to Deploy Blockchain \\ Revisiting Firm Capabilities to Integrate Blockchain \\ Designing Marketing Mix Strategies with Blockchain \\ Product \\ Price \\ Place \\ Promotion \\ Driving CE through Blockchain \\ Designing Digital Strategies with Blockchain \\ Future of Blockchain in Marketing \\ Data and Transaction Security \\ Impact on Advertising Transparency \\ Online Marketing Campaign Management \\ Putting It All Together \\ Introduction \\ NATs for Better Marketing: A Strategic Framework \\ New-Age Technologies \\ Generation of Firm Capabilities \\ Data-related \\ Operations-related \\ Management-related \\ Strategic and Tactical Marketing Actions \\ Customer Experience \\ Stakeholder Engagement/Benefits \\ Customers \\ Employees \\ Channel Partners \\ Community \\ Government \\ Value and Well-being in a NAT World

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