Management and Business Research

管理与商务研究

管理思想史

售   价:
461.00
发货周期:预计5-7周发货
出  版 社
出版时间
2021年04月15日
装      帧
平装
ISBN
9781529734515
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页      码
496
开      本
246*189mm
语      种
英文
版      次
7th ed.
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图书简介
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience, including: MCQs Video content Templates and data sets Glossary flashcards Additional case studies
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