Design Science in Tourism:Foundations of Destination Management(Tourism on the Verge)

旅游业中的设计科学:目标管理基础

旅游经济学

售   价:
1768.00
发货周期:预计8-10周发货
出  版 社
出版时间
2016年10月12日
装      帧
精装
ISBN
9783319427713
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页      码
272
语      种
英文
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图书简介
This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations. The book builds on recent findings in psychology, geography and urban and regional planning, as well as from economics, marketing and communications, and explores the opportunities arising from recent advances in the Internet and related technologies like memory, storage, RFID, GIS, mobile and social media in the context of collecting and analyzing traveler-related data. It presents a broad range of insights and cases on how modern design approaches can be used to develop new and better touristic experiences, and how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences.
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