Everybody Writes:Your Go-To Guide to Creating Ridiculously Good Content

内容的元素:适合企业、企业家、品牌记者、营销、网络战略家的创意内容艺术现场指南

政治经济学

售   价:
147.00
作      者
出  版 社
出版时间
2014年09月05日
装      帧
精装
ISBN
9781118905555
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页      码
320
语      种
英文
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库存 4 本
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图书简介
Everybody Writes teaches how to write in a clear, accessible, honest voice across all of your marketing assets: blog posts, web pages, marketing offers, and social updates. The language of business has become more like the language of real people. Customers have elevated expectations. They don’t want to hear marketing messages; they want stories and a sense of the human beings behind the brand. Everybody Writes will show readers how to create compelling content that their audience can understand, and how to take advantage of the opportunity to speak directly with the customer with empathy and humanity.
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Harvard Library
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