The Organizational Storytelling Workbook:How to Harness this Powerful Communication and Management Tool

组织讲故事工作手册:如何利用这个强大的沟通与管理工具

管理思想史

原   价:
411.00
售   价:
329.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2020年07月20日
装      帧
平装
ISBN
9780367498849
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页      码
120
开      本
234x156 mm
语      种
英文
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库存 30 本
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图书简介
This workbook is an interactive guide for leaders and managers to help them tell compelling stories at work. The Organizational Storytelling Workbook offers: a critical engagement with academic debates on organizational storytelling, and a series of exercises designed to allow users to improve their capability as organizational storytellers. The text begins with an essay which locates organizational storytelling within a critical account of organizational cultures. This book argues that managerial accounts of organizational culture offer a limited appreciation of the ways in which people think, feel and act and suggests storytelling as a means of redeeming our understanding of all matters cultural. Having secured this new appreciation of culture and storytelling the workbook develops a series of maxims and exercises designed to allow users a) to improve their storytelling practice and b) to reassess the cultural assumptions and priorities revealed through their practice. Enriched with interactive features to walk managers practically through the process of improving their storytelling skills, including practical exercises, contemplative questions, and space to respond creatively to the ideas in the book, this workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their skills.
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