图书简介
Hospitality managers are at a critical inflection point. Digital advancements are ramping up guest expectations and introducing non-traditional competitors that threaten to disrupt the whole industry. The hospitality managers whose organisations are to thrive need to get their organisations into a position where they can effectively leverage digital technologies to simultaneously deliver breakthroughs in efficiency, agility and guest experience.
Hospitality Management and Digital Transformation is a much-needed guidebook to digital disruption and transformation for current and prospective hospitality and leisure managers. The book:
Explains digital technology advancements, how they cause disruption, and the implications of this for hospitality and leisure organisations
Explains the digital business and digital transformation imperative for hospitality and leisure organisations
Discusses the different digital capabilities required to effectively compete as a digital business
Discusses the new or enhanced roles hospitality and leisure managers need to play in effecting different digital capabilities, as well as the competencies required to play these roles
Unpacks more than 36 key digital technology advancements, discussing what they are, how they work, and their current plus potential uses across the hospitality and leisure industry.
This book will be useful for advanced undergraduate and postgraduate students studying IT, Information Systems or Digital Business-related courses as part of degrees in hospitality and leisure management, as well as practitioners studying for professional qualifications.
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