Hospitality Management and Digital Transformation:Balancing Efficiency, Agility and Guest Experience in the Era of Disruption(Business and Digital Transformation)

商业经济学

售   价:
1424.00
发货周期:预计5-7周发货
出  版 社
出版时间
2020年12月29日
装      帧
ISBN
9780367343545
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页      码
176
开      本
246x174 mm
语      种
英文
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图书简介
Hospitality managers are at a critical inflection point. Digital advancements are ramping up guest expectations and introducing non-traditional competitors that threaten to disrupt the whole industry. The hospitality managers whose organisations are to thrive need to get their organisations into a position where they can effectively leverage digital technologies to simultaneously deliver breakthroughs in efficiency, agility and guest experience. Hospitality Management and Digital Transformation is a much-needed guidebook to digital disruption and transformation for current and prospective hospitality and leisure managers. The book: Explains digital technology advancements, how they cause disruption, and the implications of this for hospitality and leisure organisations Explains the digital business and digital transformation imperative for hospitality and leisure organisations Discusses the different digital capabilities required to effectively compete as a digital business Discusses the new or enhanced roles hospitality and leisure managers need to play in effecting different digital capabilities, as well as the competencies required to play these roles Unpacks more than 36 key digital technology advancements, discussing what they are, how they work, and their current plus potential uses across the hospitality and leisure industry. This book will be useful for advanced undergraduate and postgraduate students studying IT, Information Systems or Digital Business-related courses as part of degrees in hospitality and leisure management, as well as practitioners studying for professional qualifications.
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