Translation and Communication in the Promotion of Business Tourism:Emerging Research and Opportunities(Advances in Hospitality, Tourism, and the Services Industry)

商务促进旅游中的翻译与交流:新兴研究和机遇

旅游经济学

售   价:
1246.00
出  版 社
出版时间
2019年08月30日
装      帧
精装
ISBN
9781799801429
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页      码
175
语      种
英文
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图书简介
The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
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