Leveraging Consumer Behavior and Psychology in the Digital Economy(Advances in Marketing, Customer Relationship Management, and E-Services)

在数字经济中利用消费者的行为和心理

商业经济学

原   价:
1810.00
售   价:
1448.00
优惠
平台大促 低至8折优惠
发货周期:预计4-6周发货
出  版 社
出版时间
2020年06月26日
装      帧
精装
ISBN
9781799830429
复制
页      码
300
开      本
11.00 x 8.50 x 0.75
语      种
英文
综合评分
暂无评分
我 要 买
- +
库存 50 本
  • 图书详情
  • 目次
  • 买家须知
  • 书评(0)
  • 权威书评(0)
图书简介
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet.Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
本书暂无推荐
本书暂无推荐
看了又看
  • 上一个
  • 下一个