图书简介

Tables, Figures and Boxes \\ Preface \\ Chapter 1. The Multimedia Mindset \\ Multimedia Basics \\ Media on Demand \\ Technology Changes Content \\ The Best of Broadcast \\ The Power of Text \\ The Originality of Online \\ The Social and Mobile Advantage \\ Multimedia Ethics \\ Focus On the Future \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 1 \\ Chapter 2. Finding the Story \\ Story Building Blocks \\ Story Ideas \\ Reporting Tools \\ Sources \\ Interviews \\ Types of Interviews \\ Interview Ground Rules \\ Note Taking \\ Getting It Right \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 2 \\ Chapter 3. Newsgathering: Broadcast \\ Video \\ Sound \\ Lighting \\ On-Camera Interviews \\ Nonvisual Stories \\ Natural Sound Stories \\ Working Alone \\ Teamwork \\ Tools of the Trade \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 3 \\ Chapter 4. Newsgathering: Digital \\ Thinking Across Platforms \\ Online Video \\ Online Audio \\ Photos \\ Links \\ Graphics \\ Searching Online \\ Data Reporting \\ Investigative Reporting \\ Tools of the Trade \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 4 \\ Chapter 5. Social Media \\ Getting Started \\ Finding Stories \\ Writing for Social Media \\ Images for Social Media \\ Video for Social Media \\ Transparency and Disclosure \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 5 \\ Chapter 6. Writing the Story: Broadcast \\ Finding the Focus \\ Planning Your Story \\ Story Structure \\ Beginnings and Endings \\ Watch Your Words \\ Accuracy \\ Revising Your Story \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 6 \\ Chapter 7. Writing the Story: Digital \\ Understanding Audience \\ Writing for the Web \\ Adapting Stories for the Web \\ Search Engine Optimization \\ Moving Into Mobile \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 7 \\ Chapter 8. Storytelling: Broadcast \\ Broadcast Story Types \\ Planning \\ Choosing Sound \\ Choosing Video \\ Writing to Sound \\ Writing to Video \\ Editing \\ Special Story Types \\ Graphics \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 8 \\ Chapter 9. Storytelling: Digital \\ Data Visualization \\ Images \\ Social Media Storytelling \\ Live Blogs \\ Mobile Storytelling \\ The Multimedia Advantage \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 9 \\ Chapter 10. Producing: Broadcast \\ The Journalist Producer \\ Show Choreography \\ Audience and Ratings \\ Newscast Teases \\ Social Media in the Newscast \\ Newscasts of the Future \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 10 \\ Chapter 11. Producing: Digital \\ Continuous Production Mode \\ The Digital Producer \\ Growing Digital Audience \\ User-Generated Content \\ Planning the Multimedia Story \\ Digital Innovation \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 11 \\ Chapter 12. Delivering the News \\ Voicing \\ Stand-Ups \\ Live Shots \\ Debriefers \\ Podcasting \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 12 \\ Chapter 13. Getting Ready for the Real World \\ Multimedia Job Searches \\ Job Applications \\ Interviews \\ On the Job \\ The Journalism Business \\ Taking It Home \\ Talking Points \\ Ethics Challenges \\ Online Learning Module 13 \\ Notes \\ Glossary of Multimedia Journalism Terms \\ Index

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