Conducting Classic Grounded Theory for Business and Management Students(Mastering Business Research Methods)

教授工商管理专业学生经典的扎根理论

管理思想史

原   价:
520
售   价:
416.00
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平台大促 低至8折优惠
发货周期:预计5-7周发货
出  版 社
出版时间
2019年11月07日
装      帧
平装
ISBN
9781526460080
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页      码
128
开      本
23.6 x 16.8 x 1 cm
语      种
英文
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图书简介
Part of SAGE’s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis. Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods. This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.
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