Doing Research in the Business World

图书简介

Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time. Guiding readers through the research process in author David E. Gray’s approachable style, the book helps them build their understanding and develop the skills they need to establish good practice when planning and doing research in the business world. This second edition offers: • A key focus on employability, highlighting the value of research beyond academia and helping students develop their transferable skills for the workplace • A new chapter on digital methods that shows them how to design and conduct digital business research in an ethical way • Fully integrated online resources in every chapter, including introduction videos from David, handy top tip videos and case studies that bring methods to life Supporting students at every stage of their research project and showcasing examples and case studies from across the global business landscape, including HR, marketing, organization studies and tourism and leisure, this book helps them successfully and confidently apply their methods knowledge and excel in their research projects. David E. Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich.

Chapter 1: Introduction \\ Part A: Principles and Planning for Research \\ Chapter 2: Theoretical Perspectives and Research Methodologies in Business \\ Chapter 3: Selecting and Planning Business Research Proposals and Projects \\ Chapter 4: Business Research Ethics \\ Chapter 5: Searching, Critically Reviewing and Using the Literature in Business \\ Part B: Research Methodology and Design \\ Chapter 6: Quantitative Research Design \\ Chapter 7: Qualitative Research Design \\ Chapter 8: Mixed Methods Research Design \\ Chapter 9: Sampling Strategies in Business \\ Chapter 10: Designing Descriptive and Analytical Surveys for Business \\ Chapter 11: Designing Case Studies for Business \\ Chapter 12: Designing Evaluations in Business \\ Chapter 13: Action Research and Change in Business \\ Part C: Data Collection Methods \\ Chapter 14: Questionnaires \\ Chapter 15: Interviewing \\ Chapter 16: Non-participant Observation \\ Chapter 17: Ethnography and Participant Observation \\ Chapter 18: Focus Groups \\ Chapter 19: Unobtrusive Measures \\ Chapter 20: Visual Methods \\ Chapter 21: Digital Methods \\ Chapter 22: Secondary Data Analysis \\ Part D: Analysis and Report Writing \\ Chapter 23: Getting Started with SPSS \\ Chapter 24: Analysing and Presenting Quantitative Data \\ Chapter 25: Getting Started with NVivo \\ Chapter 26: Analysing and Presenting Qualitative Data \\ Chapter 27: Writing up the Research in a Business Report \\ Chapter 28: Preparing for Business Presentations and for Vivas

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Doing Research in the Business World 在商业世界进行研究 管理经济学

Doing Research in the Business World

在商业世界进行研究
管理经济学