Introducing Communication Research - International Student Edition:Paths of Inquiry

传播学研究简介

新闻理论

售   价:
686.00
发货周期:预计5-7周发货
出  版 社
出版时间
2019年08月28日
装      帧
平装
ISBN
9781544372167
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语      种
英文
版      次
4th ed.
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图书简介
Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings for scholarly, professional, news/media, and web audiences. New & Key Features New vignettes introduce a theoretical or methodological topic using language and contexts that students new to research can easily comprehend. New and updated content includes: “First Decisions”: expanded discussion of basic research perspectives, worldviews, communication metatheories, and communication research traditions. Bibliographic research: new content on identifying and assessing fake news. Survey methodology: new content on “big data” and surveys. Application exercises help students learn to make decisions about research practice. Ethics panels with questions facilitate discussion of research ethics in practice.
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