Netnography:The Essential Guide to Qualitative Social Media Research

图书简介

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.

Chapter 1: Introducing: Netnography, Qualitative Social Media Research Methods, and This Book \\ Chapter 2: A History of Social Media \\ Chapter 3: Media: Communicating and Connecting in the 21st Century \\ Chapter 4: Socialities: All the Ways We Connect \\ Chapter 5: Praxis: Introducing Practices and Data Operations \\ Chapter 6: Ethics: Procedures and Flowcharts, Updates and Rules \\ Chapter 7: Data: The Methodology of Netnographic Data Collection \\ Chapter 8: Investigating: Five Steps to Social Media Data Collection \\ Chapter 9: Interacting: Turning Connection and Communication into Research Data \\ Chapter 10: Immersing: Journaling and Organizing a Reflective Curation \\ Chapter 11: Integrating: Combining Telescopic and Microscopic Understandings \\ Chapter 12: Analyzing: Elemental Data Transformation Operations \\ Chapter 13: Interpreting: How to Discover and Make Meaning from Netnographic Data \\ Chapter 14: Communicating: Presenting and Publishing Your Netnography \\ Chapter 15: The Future of Netnography

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Netnography:The Essential Guide to Qualitative Social Media Research 网络民族志：定性社交媒体研究的基本指南 社会学史

Netnography:The Essential Guide to Qualitative Social Media Research

网络民族志：定性社交媒体研究的基本指南
社会学史