Marketing Communications

营销传播

商业经济学

售   价:
1358.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2019年12月10日
装      帧
精装
ISBN
9781526446886
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页      码
416
开      本
24.9 x 18.8 x 2.5 cm
语      种
英文
版      次
3rd ed.
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图书简介
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: • New chapters on Digital Marketing and Analytics and Social Media Marketing • Strong focus on marketing communications analytics • Update of examples, case studies and references Online resources for both instructors and students complement the book. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
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