图书简介

Part I: Introduction \\ Chapter 1: The Role and Method of Economics \\ 1.1 Economics: A Brief Introduction \\ 1.2 Economic Behavior \\ 1.3 Economic Theories and Models \\ 1.4 Pitfalls to Avoid in Scientific Thinking \\ 1.5 Positive Statements and Normative Statements \\ Chapter 2: Economics: Eight Powerful Ideas \\ 2.1 Idea 1: People Face Scarcity and Costly Trade-Offs \\ 2.2 Idea 2: People Engage in Rational Decision Making and Marginal Thinking \\ 2.3 Idea 3: People Respond Predictably to Changes in Incentives \\ 2.4 Idea 4: Specialization and Trade Can Make People Better Off \\ 2.5 Idea 5: Markets Can Improve Economic Efficiency \\ 2.6 Idea 6: Appropriate Government Policies Can Improve Market Outcomes \\ 2.7 Idea 7: Government Policies May Help Stabilize the Economy \\ 2.8 Idea 8: Increasing Productivity Leads to Economic Growth \\ Chapter 3: Scarcity, Trade-Offs, and Production Possibilities \\ 3.1 The Three Economic Questions Every Society Faces \\ 3.2 The Circular Flow Model \\ 3.3 The Production Possibilities Curve \\ 3.4 Economic Growth and the Production Possibilities Curve \\ Part II: Supply and Demand \\ Chapter 4: Demand, Supply, and Market Equilibrium \\ 4.1 Markets \\ 4.2 Demand \\ 4.3 Shifts in the Demand Curve \\ 4.4 Supply \\ 4.5 Shifts in the Supply Curve \\ 4.6 Market Equilibrium Price and Quantity \\ Chapter 5: Markets in Motion and Price Controls \\ 5.1 Changes in Market Equilibrium \\ 5.2 Price Controls \\ Chapter 6: Elasticities \\ 6.1 Price Elasticity of Demand \\ 6.2 Total Revenue and the Price Elasticity of Demand \\ 6.3 Other Types of Demand Elasticities \\ 6.4 Price Elasticity of Supply \\ Part III: Market Efficiency, Market Failure, and the Public System \\ Chapter 7: Market Efficiency and Welfare \\ 7.1 Consumer Surplus and Producer Surplus \\ 7.2 The Welfare Effects of Taxes, Subsidies, and Price Controls \\ Chapter 8: Market Failure \\ 8.1 Externalities \\ 8.2 Public Policy and the Environment \\ 8.3 Property Rights and the Environment \\ 8.4 Public Goods \\ 8.5 Asymmetric Information \\ Chapter 9: Public Finance and Public Choice \\ 9.1 Public Finance: Government Spending and Taxation \\ 9.2 Public Choice \\ Part IV: Households and Market Structure \\ Chapter 10: Consumer Choice Theory \\ 10.1 Consumer Behavior \\ 10.2 The Consumer’s Choice \\ 10.3 Behavioral Economics \\ Chapter 11: The Firm: Production and Costs \\ 11.1 Firms and Profits: Total Revenues Minus Total Costs \\ 11.2 Production in the Short Run \\ 11.3 Costs in the Short Run \\ 11.4 The Shape of the Short-Run Cost Curves \\ 11.5 Cost Curves: Short Run versus Long Run \\ Chapter 12: Firms in Perfectly Competitive Markets \\ 12.1 A Perfectly Competitive Market \\ 12.2 An Individual Price Taker’s Demand Curve \\ 12.3 Profit Maximization \\ 12.4 Short-Run Profits and Losses \\ 12.5 Long-Run Equilibrium \\ 12.6 Long-Run Supply \\ Chapter 13: Monopoly and Antitrust \\ 13.1 Monopoly: The Price Maker \\ 13.2 Demand and Marginal Revenue in Monopoly \\ 13.3 The Monopolist’s Equilibrium \\ 13.4 Monopoly and Welfare Loss \\ 13.5 Monopoly Policy \\ 13.6 Price Discrimination and Peak Load Pricing \\ Chapter 14: Monopolistic Competition and Product Differentiation \\ 14.1 Monopolistic Competition \\ 14.2 Price and Output Determination in Monopolistic Competition \\ 14.3 Monopolistic Competition versus Perfect Competition \\ 14.4 Advertising \\ Chapter 15: Oligopoly and Strategic Behavior \\ 15.1 Oligopoly \\ 15.2 Collusion and Cartels \\ 15.3 Other Oligopoly Models \\ 15.4 Game Theory and Strategic Behavior \\ Part V: Input Markets and Microeconomic Policy Issues \\ Chapter 16: The Markets for Labor, Capital, and Land \\ 16.1 Input Markets \\ 16.2 Supply and Demand in the Labor Market \\ 16.3 Labor Market Equilibrium \\ 16.4 Labor Unions \\ 16.5 The Markets for Land and Capital \\ Chapter 17: Income, Poverty, and Health Care \\ 17.1 Income Distribution \\ 17.2 Income Redistribution \\ 17.3 The Economics of Discrimination \\ 17.4 Poverty \\ 17.5 Health Care \\ Part VI: Macroeconomic Foundations \\ Chapter 18: Introduction to Macroeconomics: Unemployment, Inflation, and Economic Fluctuations \\ 18.1 Macroeconomic Goals \\ 18.2 Employment and Unemployment \\ 18.3 Types of Unemployment \\ 18.4 Reasons for Unemployment \\ 18.5 Inflation \\ 18.6 Economic Fluctuations \\ Chapter 19: Measuring Economic Performance \\ 19.1 National Income Accounting: A Standardized Way to Measure Economic Performance \\ 19.2 Measuring Total Production \\ 19.3 Other Measure of Total Production and Total Income \\ 19.4 Problems in Calculating an Accurate GDP \\ 19.5 Problems with GDP as a Measure of Economic Welfare \\ Chapter 20: Economic Growth in the Global Economy \\ 20.1 Economic Growth \\ 20.2 Determinants of Economic Growth \\ 20.3 Public Policy and Economic Growth \\ 20.4 Population and Economic Growth \\ Chapter 21: Financial Markets, Saving, and Investment \\ 21.1 Financial Institutions and Intermediaries \\ 21.2 Saving, Investment, and the Financial System \\ 21.3 The Financial Crisis of 2008 \\ Part VII: The Macroeconomic Models \\ Chapter 22: Aggregate Demand and Aggregate Supply \\ 22.1 The Determinants of Aggregate Demand \\ 22.2 The Aggregate Demand Curve \\ 22.3 Shifts in the Aggregate Demand Curve \\ 22.4 The Aggregate Supply Curve \\ 22.5 Shifts in the Aggregate Supply Curve \\ 22.6 Macroeconomic Equilibrium: The Short Run and the Long Run \\ Chapter 23: The Aggregate Expenditure Model \\ 23.1 The Simple Aggregate Expenditure Model \\ 23.2 Finding Equilibrium in the Aggregate Expenditure Model \\ 23.3 Adding Investment, Government Purchases, and Net Exports \\ 23.4 Shifts in Aggregate Expenditure and the Multiplier \\ 23.5 From Aggregate Expenditures to Aggregate Demand \\ Part VIII: Macroeconomic Policy \\ Chapter 24: Fiscal Policy \\ 24.1 Fiscal Policy \\ 24.2 Fiscal Policy and the AD/AS Model \\ 24.3 The Multiplier Effect \\ 24.4 Supply-Side Effects of Tax Cuts \\ 24.5 Possible Obstacles to Effective Fiscal Policy \\ 24.6 Automatic Stabilizers \\ 24.7 The National Debt \\ Chapter 25: Money, Banking, and the Federal Reserve System \\ 25.1 What is Money? \\ 25.2 Measuring Money \\ 25.3 How Banks Create Money \\ 25.4 The Money Multiplier \\ 25.5 The Federal Reserve System \\ 25.6 How Does the Federal Reserve Change the Money Supply? \\ 25.7 Bank Failures \\ Chapter 26: Monetary Policy \\ 26.1 Money, Interest Rates, and Aggregate Demand \\ 26.2 Expansionary and Contractionary Monetary Policy \\ 26.3 Money and Inflation--The Long Run \\ 26.4 Problems in Implementing Monetary and Fiscal Policy \\ Chapter 27: Issues in Macroeconomic Theory and Policy \\ 27.1 The Phillips Curve \\ 27.2 The Phillips Curve over Time \\ 27.3 Rational Expectations \\ 27.4 Controversies in Macroeconomic Policy \\ Part IX: The Global Economy \\ Chapter 28: International Trade \\ 28.1 The Growth in World Trade \\ 28.2 Comparative Advantage and Gains from Trade \\ 28.3 Supply and Demand in International Trade \\ 28.4 Tariffs, Import Quotas, and Subsidies \\ Chapter 29: International Finance \\ 29.1 The Balance of Payments \\ 29.2 Exchange Rates \\ 29.3 Equilibrium Changes in the Foreign Exchange Market \\ 29.4 Flexible Exchange Rates

Trade Policy 买家须知