Sales Engagement:How the World’s Fastest Growing Companies Are Modernizing Sales Through Humanization At Scale

图书简介

Engage in sales-the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. * Find common factors holding your sales back-and reverse them through channel optimization * Humanize sales with personas and relevant information at every turn * Understand why A/B testing is so incredibly critical to success, and how to do it right * Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

Preface ix Who This Book Is For xix Part 1 Sales Engagement: Why It’s So Important 1 Chapter 1: The State of Modern Sales 3 Chapter 2: How Sales Engagement Solves Seven Major Business Pain Points 11 Part 2 Diving Deeper: Essential Elements of a Strong Sales Engagement Strategy 17 Chapter 3: Humanizing Sales with Personas, Personalization, and Relevance 19 Chapter 4: The Future Is Omnichannel and That Future Is Now 49 Chapter 5: Why A/B Testing Is Mission-critical to Any Sales Org 63 Chapter 6: Achieving Revenue Efficiency: Metrics to Measure in a Modern Sales Org 87 Chapter 7: The Key to Ramping New Reps Faster 97 Chapter 8: Account-based Sales Strategies for the Modern Seller 115 Chapter 9: How to Align Modern Sales, Success, and Marketing with Sales Engagement 127 Part 3 Future Proofing: Where Sales Engagement Fits and What’s Next 143 Chapter 10: Building a Modern Sales Tech Stack 145 Chapter 11: Predicting What’s Next in Sales 169 Summary 181 Glossary 185 Acknowledgments 189 Bonus Content! 193 About the Authors 195 Index 199

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Sales Engagement:How the World’s Fastest Growing Companies Are Modernizing Sales Through Humanization At Scale 销售参与：全球增长最快的公司如何通过大规模的人性化实现销售现代化 商业经济学

Sales Engagement:How the World’s Fastest Growing Companies Are Modernizing Sales Through Humanization At Scale

销售参与：全球增长最快的公司如何通过大规模的人性化实现销售现代化
商业经济学