Transformational Security Awareness:What Neuroscientists, Storytellers, and Marketers Can Teach Us about Driving Secure Behaviors

转型的安全意识:神经学家、说书人与营销人员可以教我们如何驾驶安全行为

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售   价:
193.00
发货周期:4-6周
作      者
出  版 社
出版时间
2019年05月03日
装      帧
平装
ISBN
9781119566342
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页      码
368
开      本
15.24 x 22.86 cm.
语      种
英文
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图书简介
Solving the Security Awareness Puzzle will empower security leaders with the information and tools they need to assemble and deliver effective world-class security awareness programs that result in behavioral change. Author Perry Carpenter delivers a wealth of practical insight that transcends traditional security education by incorporating best practices from experts in communication, persuasion, innovation, behavioral science, and storytelling to give readers tools that will make a lasting impact in their organizations. In Solving the Security Awareness Puzzle Perry will cover: Marketing, Behavior Science, and Culture Management for Security Awareness Program Managers How to effectively use simulations, games, surveys, and new trends like escape rooms to teach security awareness Putting the effective training together into a well-crafted campaign with ambassadors Measuring your success and establishing continuous improvements
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